Complete over-haul of Patron's digital experiences—across the website, microsites, digital videos, media partnerships, social marketing and more—to draw people into the Patròn lifestyle, encourage product trial, and earn return visits.

For the web redesign, we disregarded the norm of the alcohol and spirits industry, instead building a mobile-first, localized, feed-based experience that highlights the lifestyle and inherently social aspects of the brand. The new experience is more like a Patròn “shell” that houses independent modules of content. These modules display in an order determined by your location, time of day and previous engagement with the brand. The result is a dynamically generated, ever-scrolling feed-like experience that invites customers into Patròn’s brand and lifestyle as they simply scroll and tap into different modular experiences.