PG&E: Fight of the CFL
LET'S GREEN THIS CITY CAMPAIGN
PG&E and its San Francisco-based customers showcase ways to address hot topic environmental issues on a recently-launched, content-rich, and entertaining site. Let’s Green This City is a powerful interactive online green guide to help people identify ways to support the environment. Created as an educational tool, this online guide was introduced by a series of short films, each containing green facts and tips. PG&E’s main focus is to help San Franciscans accomplish their environmental goals by putting more green thought into their lives. The goal of the Let’s Green This City campaign is to help San Francisco become the greenest city in the nation. 

With beautiful animation and witty content, the site is an ongoing effort with additional green-guide material being released over several months
CLIENT
PG&E
AGENCY
MEKANISM / venables bell
ROLES
ART Director, DIRECTOR
MEDIA
TV, ADVERTISING
awards
Addy National Awards
2007 Gold