We’re so connected to our phones they’ve become an extension of who we are. Moto Maker takes things one step further, allowing people to design a Moto X to match their own unique style. With hundreds of color and feature combinations, Moto Maker is a powerful customization tool the likes of which have never been seen before for a mobile phone. People shopping for their new phone might visit the site from their computer, tablet, even their old phone. Moto Maker was designed responsively, functioning flawlessly on any device.

With over 10MM visits, users averaged more than 6 minutes online - an increase of more than 300%.

"Easily the most impressive part of the Moto X package though is how users can customize it using Motorola’s MotoMaker web app.” – Techcrunch