In 2008, Lexus knew it was critical that it find a way to expand its audience beyond the baby boomers who had built the brand. They took a bold step—acting less like a car company and more like a movie studio. The result was L/Studio, a branded entertainment Web channel featuring content created by the artists and celebrities young consumers love and follow. L/Studio has been described as “The HBO of the Internet,” luring talent like Meryl Streep, Julia Louis-Dreyfuss and Tom Hanks, while racking up awards and accolades from the Webby Awards to Fast Company.